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Programmatic Advertising Glossary & Brief History

Digilant

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. This only allowed advertisers to run in the Google network; however, this would eventually lead Google down the path of more targeted advertising. SSPs are sometimes referred to as yield-optimization platforms.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Panic quickly ensued among web admins, with many worrying that they would have to discard a valuable lead-generation tool. On the flipside, Google also stated back in 2009 that they don’t recognize Meta Keywords as a ranking signal anymore, although other search engines around the world still might consider them a factor.

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How These 5 Brands Use Educational Content to Engage Customers

Scoop.it

Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. Their content marketing strategy was instrumental in taking them from a start-up without the brand recognition financial institutions enjoy to becoming one of the leading personal finance websites on the web.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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2023 Predictions

Conversica

Our company was founded in 2007 and our product launched in 2009. But once they do—especially now as GTP-3 and OpenAI hit the mainstream—they won’t go back to dealing with clunky bots, or even waiting for content center exchanges. Most Marketers only really achieve lead capture and lead routing. is dead, for sure.