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2023 Predictions

Conversica

Our company was founded in 2007 and our product launched in 2009. The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions. End-users can begin their journey with our RDAs via website chat as an interface, and then move to email and SMS today. So, that is what we’re doing.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.