| |  2009 + Exchange + Interactive | 92 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE NOVEMBER 24, 2009  Marketing Automation and B2B Marketing Predictions for 2010 Now that various devices such as the iPhone, are truly able to support a rich, interactive, graphical environment, interacting with your audience in places where they are mobile becomes very possible, but the device, and mobile-specific technology, almost becomes irrelevant. As with any of these, it’s a guess, and entirely my own opinion. 3) A Degree in Marketing Engineering?: | | | | | | |
| MARKETING INTERACTIONS MARCH 10, 2009 Marketing Metrics: The Hard and The Soft The Soft Marketing Camp is focused on initiatives that drive engagement, conversations, interactions, awareness and brand. personal interactions (comments left on blog and responded to, Twitter exchanges, replies to email sends of thought leadership content, etc.). In fact, if you can prove marketing is increasing the number of conversations and interactions during each stage—and that those activities lead to active demand—then your revenue numbers will follow suit There's a huge amount of discussion lately about measuring marketing based on ROI. | SAVVY B2B MARKETING NOVEMBER 23, 2009 IT Pros Don't Want to Register for Your White Paper What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. This draws them into the community where they interact with each other, answer questions, write how-to's, etc. What prompted Spiceworks to ask a) whether or not IT professionals are implying an intent-to-purchase by sharing their contact information in exchange for a white paper and b) what their feelings are about companies that ask for that information? What percentage requires registration in exchange for white papers? Period. | | | | | | | | | |
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B2B MARKETING BLOG | WEDNESDAY, DECEMBER 30, 2009  LinkedIn. There’s an app for that!
Another exciting feature called “In Person&# mimicks the popular “Bump&# iPhone app to let you instantly exchange contact information when you meet another LinkedIn member in person. Tags: Interactive Marketing Uncategorized social media app application B2B iPhone mobile marketing How exciting to see that B2B mainstay social networking site LinkedIn has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0 , the new app boasts a Facebook-like user interface and a new search interface. Thank you LinkedIn! MORE >> -
CHRIS KOCH | FRIDAY, JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence
Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. After you’ve created a link with someone on Twitter (they follow you, too) and you’ve exchanged a few direct messages, you have an excuse to invite them to connect on LinkedIn or Facebook so that you can getting to know one another better. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Monitor. Pick an RSS tool. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009  What Marketers Can Learn from Top-Performing Sales Reps
Top-performing sales reps: Understand prospects' needs and objectives Make the most of sales tools Quantify each sales activity and interaction Negotiate at every turn By studying these best practices, marketers can improve their own processes for connecting with prospects and guiding them down the path to purchase. Understand prospects' needs and objectives The best sales reps don't begin an interaction with a prospect by talking about their own company and its offerings. Similarly, marketers need to request something of appropriate value from prospects with each interaction. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009  What Marketers Can Learn from Top-Performing Sales Reps
Top-performing sales reps: Understand prospects' needs and objectives Make the most of sales tools Quantify each sales activity and interaction Negotiate at every turn By studying these best practices, marketers can improve their own processes for connecting with prospects and guiding them down the path to purchase. Understand prospects' needs and objectives The best sales reps don't begin an interaction with a prospect by talking about their own company and its offerings. Similarly, marketers need to request something of appropriate value from prospects with each interaction. MORE >> -
WEBBIQUITY | MONDAY, FEBRUARY 1, 2010 (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. and ROI. MORE >>
- You're Asking Too Much of Our Relationship! SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
- The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making LEADER NETWORKS | TUESDAY, NOVEMBER 17, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- Whose Reputation is Your Marketing Content Building? MARKETING INTERACTIONS | SUNDAY, DECEMBER 6, 2009
- National Instruments: Multiple Activities Leading to Multiple Responses DIGITAL BODY LANGUAGE | TUESDAY, APRIL 21, 2009
- Moderating B2B Communities: Keeping the Fire Lit LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
- Treehouse Interactive Refines Its Features and Targets Larger Firms CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
- The SaaS Experience; Application, Knowledge, Best Practices DIGITAL BODY LANGUAGE | THURSDAY, APRIL 30, 2009
- Collaboration Marketing - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, AUGUST 10, 2006
- B2B Social Media Marketing: Branding or Lead Generation? MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2009
- Sales Executive Enablement Summit - John Aiello MARKETING INTERACTIONS | MONDAY, OCTOBER 5, 2009
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- World Wide Rave – Works! BUZZ MARKETING FOR TECHNOLOGY | MONDAY, FEBRUARY 16, 2009
- Corporate Social Media: the Legal Dilemma B2B MARKETING SAVVY | MONDAY, OCTOBER 5, 2009
- Best Random but Interesting Posts, Articles and Resources of 2009 WEBBIQUITY | THURSDAY, MAY 20, 2010
- Palladium Group Case Study on B2B Community LEADER NETWORKS | THURSDAY, OCTOBER 1, 2009
- Are You Creating Irresistible Offers with Your Email Marketing? INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009
- Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs MI6 MARKETING AGENCY | THURSDAY, SEPTEMBER 23, 2010
- SNCR Research Findings Highlight the Evolution of Social Business LEADER NETWORKS | WEDNESDAY, MARCH 16, 2011
- 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
- The hidden costs of social media conversation GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 6, 2011
- The State of the Blogosphere 2010 DELICIOUS B2BMARKETING | MONDAY, DECEMBER 13, 2010
- Relevance and Content Key in Search Engine marketing SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 19, 2010
- The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
- Do Customers Expect Companies To Have Online Customer Service? LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
- How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
- Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e. E-STORM | FRIDAY, FEBRUARY 25, 2011
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 4, 2011
- How to Use a B2B Blog to Win Customers and Influence Prospects INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
- Yahoo! will cease to exist by July 2012 [Insert purple exclamation. E-STORM | THURSDAY, JULY 22, 2010
- Navigating the 2011 Display Advertising Landscape | e-storm. E-STORM | TUESDAY, DECEMBER 21, 2010
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm. E-STORM | MONDAY, MARCH 28, 2011
- The Unappreciated Power of Ad Networks E-STORM | FRIDAY, APRIL 30, 2010
- Best Email Marketing Tips, Tactics and Metrics of 2010 WEBBIQUITY | MONDAY, FEBRUARY 21, 2011
- Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
- Forrester announces Sales Enablement Conference focused on Selling. TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
- Staffing of Social Media – A Few Tips | e-storm International E-STORM | WEDNESDAY, DECEMBER 10, 2008
- Building community 140 characters at a time LEADER NETWORKS | SUNDAY, FEBRUARY 15, 2009
- Building Community Through Member Recognition ACHIEVE MARKET LEADERSHIP | MONDAY, OCTOBER 26, 2009
- Tom Pisello: The ROI Guy: Forrester announces Sales Enablement. THE ROI GUY | THURSDAY, SEPTEMBER 9, 2010
- B2B Lead Generation Blog: Time with Best Selling Author Bryan Eisenberg B2B LEAD GENERATION BLOG | MONDAY, JULY 3, 2006
- Smart Marketing: Marketing tip: Stay visible SMART MARKETING | MONDAY, APRIL 25, 2005
- The Context of "Expert" Knowledge - Marketing Interactions MARKETING INTERACTIONS | MONDAY, MAY 22, 2006
- Marketing as a Service - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JUNE 8, 2006
- Marketing is NOT One-Size-Fits-All - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JUNE 14, 2006
- Bring the Love Back - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, MAY 18, 2007
- Dont Stifle Your Conversations - Marketing Interactions MARKETING INTERACTIONS | MONDAY, MAY 21, 2007
- #1 CEO Growth Strategy for Next 3 Years - Marketing Interactions MARKETING INTERACTIONS | MONDAY, OCTOBER 15, 2007
- From Campaign to Conversation - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, OCTOBER 25, 2007
- Defining Customer Engagement - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, APRIL 30, 2006
- Virtual Events - As good as being there? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 16, 2008
- Is Your Corporate Blog Boring? - Marketing Interactions MARKETING INTERACTIONS | SATURDAY, JULY 5, 2008
- Who do your prospects trust? - Marketing Interactions MARKETING INTERACTIONS | SATURDAY, SEPTEMBER 13, 2008
- The Expansion of Seasoned Interest - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 23, 2008
- Sales SheBang: What to Say When They Just Dont Get It - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 25, 2008
- Improve content by talking about what you sell - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, SEPTEMBER 28, 2008
- Thoughts on how to follow-up on website leads when you use marketing automation B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 30, 2009
- Custom Publishing Council Announces 2009 Pearl Awards JUNTA 42 | MONDAY, NOVEMBER 16, 2009
- 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5 SMASHMOUTH MARKETING | TUESDAY, FEBRUARY 17, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5 SMASHMOUTH MARKETING | SUNDAY, FEBRUARY 22, 2009
- On Lead Qualification: Turning Web Inquiries into Viable Sales Leads B2B LEAD GENERATION BLOG | MONDAY, JULY 6, 2009
- What’s your ecosystem? MARKETING EDGE | THURSDAY, JUNE 25, 2009
- Narrow is the New Wide for B2B Marketing Content MARKETING INTERACTIONS | WEDNESDAY, JUNE 3, 2009
- Payoff for B2B Content Marketing is Movement MARKETING INTERACTIONS | TUESDAY, MAY 26, 2009
- Are Your Prospects Getting Whiplash? MARKETING INTERACTIONS | MONDAY, MAY 4, 2009
- Don't speak AT me, speak WITH me MARKETING INTERACTIONS | THURSDAY, APRIL 30, 2009
- It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored WEBMARKETCENTRAL | MONDAY, MARCH 16, 2009
- Marketing Vision 2009 expanded - Part 4: Storytelling MARKETING INTERACTIONS | SUNDAY, DECEMBER 21, 2008
- Marketing Vision 2009 expanded - Part 1: Marketing Content MARKETING INTERACTIONS | MONDAY, DECEMBER 15, 2008
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