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Custom Publishing Council Announces 2009 Pearl Awards

Junta 42

Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club).    DIGITAL | Best Interactive Tool. Content Solutions (New York Stock Exchange). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club). sign that the recession may be over? great site to see. Gold: Enroute, Spafax (Air Canada).

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. and ROI.

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World Wide Rave – Works!

Buzz Marketing for Technology

They had special taper sections where deadheads could tape FOR FREE the bands show and reproduce it for anyone who asked (so long as there was no exchange of money, which was one thing the band was against). Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing If you think about the last few products you purchased. Did you see an ad on TV?

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Brand marketers will try to reach their consumers in this new interactive dimension    Brian Halligan I think 2010 is the year brand marketers figure out that interrupting their way into people's lives through advertisements just does not work anymore as we consumers are sick-and-tired of being marketed to and are getting better-and-better at blocking the interruptions out (i.e. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding! 

Marketing Automation and B2B Marketing Predictions for 2010

Digital Body Language

Now that various devices such as the iPhone, are truly able to support a rich, interactive, graphical environment, interacting with your audience in places where they are mobile becomes very possible, but the device, and mobile-specific technology, almost becomes irrelevant. As with any of these, it’s a guess, and entirely my own opinion. Sort of. What do you think?

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. So ask early: No more than a week after the transaction or a customer service exchange. Modern customers expect personalization, consistency, and interactions that take their unique needs and desired outcomes into account. Or Spiceworks and G2. It doesn’t end there.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. What specific benefit will your reader receive in exchange for parting with his or her email address? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? What is it?

You're Asking Too Much of Our Relationship!

Savvy B2B Marketing

Requiring registration in exchange for a download is a hot topic of debate these days. Collect incremental information I'm a proponent of collecting incremental information during each successive interaction with a prospect. The prospect can see you’re asking for just a bit of additional information with each interaction. On the other hand, as C.

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

Top-performing sales reps: Understand prospects' needs and objectives Make the most of sales tools Quantify each sales activity and interaction Negotiate at every turn By studying these best practices, marketers can improve their own processes for connecting with prospects and guiding them down the path to purchase. See this post by Michele Linn for a comprehensive list.

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

Top-performing sales reps: Understand prospects' needs and objectives Make the most of sales tools Quantify each sales activity and interaction Negotiate at every turn By studying these best practices, marketers can improve their own processes for connecting with prospects and guiding them down the path to purchase. See this post by Michele Linn for a comprehensive list.

The SaaS Experience; Application, Knowledge, Best Practices

Digital Body Language

Idea exchanges, discussion forums, and collaborative voting on enhancements, all allow the viewers of once-passive documentation forums to interact with one another and exchange ideas. Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success. Why bring this up? look forward to your comments.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. That’s largely because people can access it freely, without providing any information in exchange. Q. Within each chapter, you can click on various links that take you to interactive features that give you a better sense of our CEO. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. That’s largely because people can access it freely, without providing any information in exchange. Q. Within each chapter, you can click on various links that take you to interactive features that give you a better sense of our CEO. Web 2.0 My boss, C.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

The brand -- or company -- used to control the conversation, interaction, and most importantly, the information. Once we are interacting with someone in the consideration phase, we offer meatier content such as a customer ROI case study , written by a third party such as an analyst. It's about education and making sure you're leveraging the right people to interact and engage.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

The brand -- or company -- used to control the conversation, interaction, and most importantly, the information. Once we are interacting with someone in the consideration phase, we offer meatier content such as a customer ROI case study , written by a third party such as an analyst. It's about education and making sure you're leveraging the right people to interact and engage.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales,&# and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? What exactly is “Web 3.0?&# ’ by Futurelab. Web 3.0 and 3.0.

What’s your ecosystem?

Marketing Edge

We all have them on line, those places and groups we like to exchange ideas with. The real-time and regular exchange of information across the social web is an entity that can be measured, and in many cases, has value for individuals and organizations. suggest the more detailed the information available about the behavior of these ecosystems and its platforms, the richer the experience all will have interacting with individuals, organizations, and the information they exchange. Time 13:19. the social web is state of being, not a destination.

IT Pros Don't Want to Register for Your White Paper

Savvy B2B Marketing

What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. This draws them into the community where they interact with each other, answer questions, write how-to's, etc. What prompted Spiceworks to ask a) whether or not IT professionals are implying an intent-to-purchase by sharing their contact information in exchange for a white paper and b) what their feelings are about companies that ask for that information? A. What percentage requires registration in exchange for white papers? A. Period.

SMB 2

Thoughts on how to follow-up on website leads when you use marketing automation

B2B Lead Generation Blog

Richard writes over at the Idea Exchange blog on marketing automation related topics. Develop follow-up materials and content that your sales team can use to bring extra value to enhance their follow-up interactions that extend beyond the content future customers can get via your website. A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill. and when visitors fill out form, we can link their contact information to their other offline marketing touch points. Should we wait?

National Instruments: Multiple Activities Leading to Multiple Responses

Digital Body Language

They had implemented a very elegant equitable exchange of information process that asked for small amounts of information from their audience in exchange for access to the information resources, and were nurturing their prospects based on the information they had requested. Since National Instruments is a global organization, each time it learned a better way to interact with customers and built processes for doing so, it replicated that logic and structure and separated it from the content. The 24-hour delay was reserved for communications that were deemed less critical.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? that it’s hard to know where to place your bets. What is a relationship model? Engage.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? that it’s hard to know where to place your bets. What is a relationship model? Engage.

On Lead Qualification: Turning Web Inquiries into Viable Sales Leads

B2B Lead Generation Blog

A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. What lead scoring does is assign a point value to who prospects are, how they interact with your company and what their need is for your product. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over to the sales team as "leads." I’ve already written about why lead quality should be emphasized over quantity. Otherwise it might be overkill.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. After you’ve created a link with someone on Twitter (they follow you, too) and you’ve exchanged a few direct messages, you have an excuse to invite them to connect on LinkedIn or Facebook so that you can getting to know one another better. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Monitor. Pick an RSS tool.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Inspire exchange - Don't just post, ask questions. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Entice visitors [link] On to events. What is a live twitter broadcast from a conference or event? In the case of the Sales 2.0 sale

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Inspire exchange - Don't just post, ask questions. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Entice visitors [link]. On to events. What is a live twitter broadcast from a conference or event? In the case of the Sales 2.0

Selling the Relationship All the Way to the End

E-Quip

Real communication is compromised in favor of a formal exchange of pre-rehearsed facts and claims often devoid of the humanness that fosters relationship building. This invites more interaction, puts everyone more at ease, and helps keep your presentation on target. Ideally, you've been building a relationship with the client well before the Request for Proposal is released.

RFP 1

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. So how big is the opportunity? Those in the U.K.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. This might foreshadow attrition problems at other vendors. Here's an update. form integration.

Corporate Social Media: the Legal Dilemma

B2B Marketing Savvy

There are clearly additional concerns over the implications and mis-steps of the speed of information exchange and the breadth of information reach.  That said, what is the appropriate balance between legal protection, marketing, freedom of expression and capitalizing on the spontaneity and interactivity of the social media for the social good? Welcome!

An Example of Twitter’s Real-Life ROI

grow - Practical Marketing Solutions

Michelle had just come back from a one-year exchange program with a Brazilian university in Salvador de Bahia. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Your interactions on the social web work the same way, so make sure you are using the right tool for your strategy. The connections pay off.

Does Your @SocialEmployee Know the “Why” of Your Brand?

Blue Focus Marketing

Genuine human interactions can conquer any exchange, whether that exchange is mediated through smartphones, social plaforms like Twitter and LinkedIn, or an internal employee network such as IBM’s Connections. It is crucial to a brand’s social identity that every interaction radiates with authenticity. Why the  why  matters. The difference between motivated and engaged.

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Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Posted by: Rebekah Donaldson | June 11, 2008 at 11:45 AM Two other thoughts: A -- Based on my experience with marketing smaller firms, I'd offer that it's key to have the same person do all the lead scoring B -- From Laura and John's exchange I wonder if fundamentally you have different views about how successful an Eloqua can be in helping integrate marketing and sales? Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced.

B2B Lead Management Market Heats Up

delicious b2bmarketing

It is such a good platform for CRM and one that can be extended with the vendor solutions from the App exchange. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great! One last comment; As marketers, we can put all of the automation and tools in place to support our organization's sales and marketing objectives, but, at the end of the day, I truly believe that people buy from people and we can't discount the value of REAL human interaction as part of every sales and marketing process.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

The first markets were places where people gathered to exchange information and goods, a city market or a town square. The market conversation that became lost in the mass media megaphone was found again in the quiet discussions in geeky chat rooms and news exchanges on the first Internet sites. Certainly this interaction can humanize a brand. make money. Even non-profits.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation Blog

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. " I agree with Jeffrey. We all want our ROI, and we want it now!

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Slide 4: Introduces the Interaction Intersection(TM). place where buyers are more apt to engage and interact with sellers. Key Insights : respect how buyers want to interact, how they gather information and their buying process. Slides 17-21: Key Interaction Intersection gaps marketing, lead generators and sales should be aware of. What this Brief Covered. Presentation.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

As someone who prizes human interaction, Alston has become one of the most-followed CMOs on Twitter. Jim is also a regular contributor to the AT&T Network Exchange Blog , where he discusses emerging cyber security threats and trends. Scott Brinker is the co-founder and CTO of Ion interactive , a provider of web marketing optimization software and services. in August 2006.

The State of the Blogosphere 2010

delicious b2bmarketing

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Curators promote interaction, collaboration, as well as enlightenment. With creation and curation increasing the exchange of information commerce, we are moving new media toward the mainstream. Personally, I believe the answer lies in the nature of circumstances.

Social Influence Marketing : A New Science To Develop!

WindMill Networking

Since 2009 and the lightening-speed emergence of Klout, the concept of online influence has evolved a lot. Got Klout? … Social Influence in Marketing, that is. Social Influence Marketing : A New Science to Develop! However, Klout’s newly modified algorithms will likely affect the score most influencers currently have (and their relationship with the brands). William J.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. So what are the best ways to use Twitter for business? Crabs.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. But, by no means, is this list complete.

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

Hubspot

By creating additional streams of revenue through intellectual property (IP), keeping pace with technology through innovation and experimentation, and developing a deeper understanding of how consumers want to interact with brands and products, agencies will do more than just tip the scales of control. This post originally appeared on The Agency Post. How Agencies Have Changed. 12) Cinder.