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how to use social media - lessons from ama digital conference

The Effective Marketer

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Where is your mobile marketing center of gravity?

Chris Koch

We can’t simply create an application that links to static website content, for example. An example of this is user groups. I could see techies catching up on technical issues while they have some down time at an airport, for example. It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Case studies give us examples to learn from and situations to study. link] 10 B2B Social Media Case Studies and Examples | Seriously Social [.]

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. are incorporated into the program.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

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5 Golden Rules for a Successful Location Based Marketing Campaign

Hubspot

But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. Here are a few examples of companies who are using location based services to build up loyalty programs: Tasti D-Lite has a loyalty program where, through the swipe of a card, you can check into Foursquare, Twitter, and Facebook. "I

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