• WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [2009, Examples] The Social Media MBA: Part 3: Social Media Landscape
    am reminded why I love teaching social media while viewing students final papers, wiki projects, and blog projects. For example, a search you should look for (and save) is #smm or #socialmedia. This first course always yields rave reviews at the end of the term, citing how it is helping the student personally and professionally.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [2009, Examples] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Students are using social media to view supplemental information pertaining to their courses via blogs, wikis, forums, YouTube and more. For example, Stanford Graduate School of Business has a YouTube channel that offers viewers lectures, interviews, and an insight into many of its graduate level courses. Networking 2. Researching 3.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 7, 2011
    [2009, Examples] Social Media as a Catalyst for Social Change
    Twestival Global was launched in January 2009, where 202 cities hosted charity events that raised $250,000 for water-deprived areas of Ethiopia. What are your favorite examples of how social media has been a catalyst for social change? As we begin to close out this amazing year of growth (ubiquity?) Years ago, the masses were silent.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [2009, Examples] 5 Golden Rules for a Successful Location Based Marketing Campaign
    But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. Here are a few examples of companies who are using location based services to build up loyalty programs: Tasti D-Lite has a loyalty program where, through the swipe of a card, you can check into Foursquare, Twitter, and Facebook.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [2009, Examples] Best Email Marketing Tips, Tactics and Metrics of 2010
    For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Well, unlike social media, email is virtually universal. Karen J.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [2009, Examples] B2B Social Media Marketing –Is it relevant?
    Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Fan pages in Facebook or Groups in Linkedin are ideal examples. This post is an effort to dispel, some of those myths. Wonder why?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2009, Examples] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?  All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. There better be. Why not use it?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009, Examples] B2B social media case studies - 3 you can learn from and why they work
    Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Case studies give us examples to learn from and situations to study. link] 10 B2B Social Media Case Studies and Examples | Seriously Social [.]
  • CHRIS KOCH  |  FRIDAY, APRIL 30, 2010
    [2009, Examples] Where is your mobile marketing center of gravity?
    We can’t simply create an application that links to static website content, for example. An example of this is user groups. could see techies catching up on technical issues while they have some down time at an airport, for example. It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 6, 2010
    [2009, Examples] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
    Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Furthermore, Tamar follows up these goals with example social media marketing scenarios to further help the reader paint a picture of how they could utilize social media. Insightful read.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2010
    [2009, Examples] Research shows fastest-growing businesses pile on to the social web
    For example, 8 percent of the Fortune 500 companies were blogging compared to 19 percent of the Inc. And in 2009, it was 45 percent versus 22 percent fo the Big Boys.  . This was a new question for 2009 and the first time I have seen this kind of data. 500, a list of the fastest-growing private U.S. companies.  . Interesting! .
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [2009, Examples] 6 Tips for Preparing Your Company Sales Presentation
    Add examples, case studies, and testimonials. And the best examples will come from your sales reps: We were holding a workshop with the sales reps of an insurance broker to develop a presentation. When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. Separate the script from the slides.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [2009, Examples] 9 Tips for Preparing a Solid Sales Presentation
    Add examples, case studies, and testimonials. And the best examples will come from your sales reps: We were holding a workshop with the sales reps of an insurance broker to develop a presentation. When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. Separate the script from the slides.
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [2009, Examples] How to create B2B social media policies
    Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. But don’t provide them with a blank slate. Intel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009, Examples] An interview with GE's Social Media Wizards
    An example of her creative flare: “Hey baby! “Internally, GE employees have been able to create blogs and wikis for several years, as part our project management and workflow toolset known as SupportCentral. She graciously agreed and included other team members in the process. GE donates $8M for UK maternal hospital&#.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, OCTOBER 13, 2009
    [2009, Examples] The Cloud is Bad for the Channel
    In these examples, one channel player won, and the other lost. From a business perspective: We store business information on a wiki (Socialtext), so the local server reseller lost our business, We backup our systems via Mozy, so Best Buy / Fry’s (the channel) lost our business, We use Salesforce, so the local CRM reseller lost our business.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [2009, Examples] 42 Ideas on How to Create Content to Connect with Customers
    " From articles to wikis and white papers, the eBook presents 42 ideas for content. Even better, eBook provides an example of two for each from each format for a bit of inspiration. No only are the examples helpful, but I also picked up some new ideas, too. What it is great for. When it won't work. key plain points.
  • MARKETING GENIUS BLOG  |  FRIDAY, SEPTEMBER 25, 2009
    [2009, Examples] 10 Tips for a Successful Newsletter
    For example, it’s better to send out 4 short targeted newsletters then 1 long and generic newsletter. You can store them in a dedicated folder on your hard drive, or maybe use collaboration software (like a wiki or Google Docs). This makes your communication more relevant and it provides more value. Publish Regularly.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 11, 2009
    [2009, Examples] Why Your Small Business Needs to Measure Its Return on Social Media Investments
    Here are some examples from very different organizations: Neighborhood America has used internal wikis, for example, to reduce training time by 1-2 weeks. Be very specific about what tangible benefits you intend to derive from your efforts. Small organizations cannot waste time or money. This applies to companies of every size.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 28, 2009
    [2009, Examples] Entiera Offers Consumer Marketing Automation Software as a Service
    For example, the first column in a typical campaign would contain a filter to select a universe; the next column might contain several path definitions that divide the universe into segments; and the third column could contain several channel definitions, each linked to one previous path. Back to Entiera.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 9, 2009
    [2009, Examples] Strategic Guy: Three Phases of Social Media Maturation
    skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. LinkedIn profiles are updated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2009
    [2009, Examples] An interview with GE's Social Media Wizards
    An example of her creative flare: "Hey baby! Internally, GE employees have been able to create blogs and wikis for several years, as part our project management and workflow toolset known as SupportCentral. She graciously agreed and included other team members in the process. Vivek Kemp - "The reporter" and balloon artist.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [2009, Examples] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong.
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [2009, Examples] Three steps for B2B marketers to build a personal social media presence
    For example, I have a column that does a running search for “B2B.” So for example, if you decide to follow me (@ckochster—Twitter names always have the @ in front of them), you can use TwiPing to show you all the people who follow me. For example, we just happen to have an ITSMA group on LinkedIn that you can join. Monitor.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 17, 2009
    [2009, Examples] My Company is Blogging and Tweeting: So Now What Do We Do?
    For example, take the idea of customer references which are so integral to much of business buying. For example, look at many corporate blogs. Laura Ramos: It’s actually very easy to get started with social media by starting a blog, creating a Twitter account, participating in discussions on social networking sites or starting a wiki
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [2009, Examples] Creating an Online Newsroom
    For example, journalists will need media contacts, news releases, images, etc. For example, a link to an article in a trade publication. Article provided by wikiHow , a wiki how-to manual. from wikiHow – The How to Manual That You Can Edit. Steps. Identify what type of visitors will frequent your newsroom. News releases.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2009
    [2009, Examples] Demand Generation Best Practices: Thought Leadership with The LeadSloth
    Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Just make sure that you are in the vendor's target customer segment: for example, as a 1-person marketing team it does not make sense to buy a solution optimized for marketing teams of 20+ people. Enjoy!
  • THE EFFECTIVE MARKETER  |  SATURDAY, MARCH 7, 2009
    [2009, Examples] how to use social media - lessons from ama digital conference
    The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. got a couple pages worth of notes from her presentation. The guy really knows his stuff. Like Be the first to like this post.
  • WEBMARKETCENTRAL  |  WEDNESDAY, MARCH 4, 2009
    [2009, Examples] The 4 C's of Social Media
    Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2009, Examples] Information Literacy in the Workplace - Special Libraries Association
    For example, what are the information literacy requirements of a new hire from college versus a long-term employee? For example, they will be the group providing training on how to user Internet browsers. SLA Wikis. 2009 Call for CE Courses. Advanced Search Options. UserID Password. Not a member? Remember. QuickLinks.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 17, 2007
    [2009, Examples] B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
    To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
 

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