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how to use social media - lessons from ama digital conference

The Effective Marketer

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can follow any responses to this entry through the RSS 2.0

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Just look at this video series they developed earlier this year (Suitemates) starring Kevin Pollak and Ray Wise. What does Kinaxis do so well?

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. are incorporated into the program.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

As usual, we seek to overcome cultural and language barriers via the use of numbers, tables, charts, graphs, and videos. Q: How do you compare your video marketing efforts on YouTube with your blogging program? Are your videos a source of leads, or do you have other goals for them? We may be geeks here, but were people.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Growth Hacking Examples. Creating educational videos to onboard new users (Wistia). We asked them to give an example of an experiment that they ran with significant results -- here’s what we found. Creating educational videos to onboard new users (Wistia). Here's the old video: Experiment Plan.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. 7 brands with bad-ass email programs by iMedia Connection.