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how to use social media - lessons from ama digital conference

The Effective Marketer

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles.

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Where is your mobile marketing center of gravity?

Chris Koch

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. We can’t simply create an application that links to static website content, for example. An example of this is user groups. The number of smartphones continues to explode.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Case studies give us examples to learn from and situations to study. link] 10 B2B Social Media Case Studies and Examples | Seriously Social [.]

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Through my research I have come to understand and appreciate a concept I consider to be of even greater importance than knowledge managementand that is information literacy. For example, what are the information literacy requirements of a new hire from college versus a long-term employee? College and Research Libraries.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Growth Hacking Examples. We asked them to give an example of an experiment that they ran with significant results -- here’s what we found. That might be what I love the most about the HubSpot Growth Platform , for example. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth.