Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This experience included a variety of sales, marketing, business development, and management positions. Read on to get their insights. Jonathan Kantor. Jonathan Kantor's Aha Moment.

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Paper Enterprise Management B2B Thought Leadership Distribution 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

OCTOBER 26, 2015

Fast forward a few years, and I found myself running my own business, making millions of dollars in sales, living a dream lifestyle, and playing sports again. Here are my top five tips to make a powerful shift in your online sales and create an influence that opens doors. My fire was lit. Develop Strong Mentor Relationships.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Martech Advisor

NOVEMBER 14, 2019

Can you imagine sales of US$ 1 billion in 1 minute and 7 seconds? Many parties and events are organized around it, a lot of them around the theme of finding love, and rather ironically, many couples choose to get married on Singles’ Day! In fact, CyberMonday in 2018 had sales of just over $7 billion. Inventive discounts.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

Outgrow

SEPTEMBER 25, 2022

10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales. Event Ambush. Event Ambush guerilla marketing refers to promoting a product or service at a pre-decided event. It could be anything like a concert, a sporting event, or a festival celebration. Experiential . UNICEF’s Vending Machine.

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Guerilla Marketing Examples Planning Outgrow 52

Savanta

JULY 14, 2014

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. Events, email and web dominate spend. Guess what it was five years ago in Q2 2009? Second, direct sales and telemarketing are ‘all-or-nothing’ channels.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

LeadSloth

MARCH 15, 2009

Using multi-variate testing to optimize conversion and sales. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Optimization by focusing on specific actions. Using Email Control Groups for cost justification.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Buzz Marketing for Technology

OCTOBER 7, 2008

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. It's like a virtual tradeshow but a space all your own for your own business events. Because of this I decided to speak to Stuart Bowen who has put into place a virtual events strategy a few times now and is currently doing this for ON24.

Webcast 100

Webcast Marketing & Strategy Work Management B2B Sales 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Please comment below.

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B2B Sales Linkedin Peer-to-peer Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MARCH 25, 2012

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. They hammered out: A glossary to ensure everyone spoke the same sales and marketing language.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Our event headliners help you become AI confident and AI ready. About the ClickZ AI Summit 2020. Lower CPAs. Dave Neway.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Ambal's Amusings

OCTOBER 9, 2009

Several themes emerged during the course of the event, and eight key takeaways are summarized in the post. White Paper Client Interview Template: Good for Sales Letters, Too. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Author : Brian Carroll. The 4 Step Content Strategy Program - Content Strategy Simplified.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. What is the hand-off process with sales? Join the LinkedIn group and attend the next event!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? Making marketing more relevant through sales enablement (slides 11-15). How to allocate your budget across programs and headcount?

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Heinz Marketing

SEPTEMBER 10, 2020

54% of B2B marketers say they get more value from events than any other form of marketing. But when in-person events aren’t an option (thanks Corona!), Gamification is a great alternative route to providing the value that in-person events are typically known for. Gamification might just make the sale for you!

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! And all will be available to answer any questions you have about The Marketing Cloud and marketing with salesforce.com without pushing any heavy sales pitches. Three Reasons: Awesome Location! Regis in San Fran cisco.

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

NOVEMBER 28, 2009

Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. At this event, Virgin America’s Porter Gale described the many ways they use Twitter to reach their audience. Promote their brand - they share news of their company and events. Product management - they changed what beer they carried because of Tweets.

Twitter 48

Twitter Paid Search Agency Effectiveness Marketing Management 48

The Effective Marketer

SEPTEMBER 29, 2010

Amount of sales or deals closed? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Outreach

APRIL 23, 2021

Or maybe as the host of “All Things Considered” weekend edition, and "Three Minute Fiction" from 2009 to 2012. We’ve got world-class thought leaders and industry disruptors joining us to share their perspective on how to transform the sales profession. Program Manager, Global Sales Engagement (Proofpoint). Or even all the above!

Thought Leadership 52

Thought Leadership Enterprise Management Gartner Class 52

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Planning Marketing Budget Creation Work Management Marketing Management 100

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Branding Brand Identity Marketing & Strategy 59

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. This is an ongoing pattern for lead generation failure.

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B2B Sales Lead Generation Sales Leads BtoB 120

markempa

OCTOBER 17, 2006

« How to Become a Thought Leader and Attract Customers | Main | E-book: Why Naked CRM Doesnt Work » Lead Generation for the Complex Sale I recently did a phone interview on Lead Generation for the Complex Sale with Nettie Hartsock for Allbusiness.coms Must Read Business Books column.

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Lead Generation Ideal Customer Profiles B2B Sales Generation 120