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Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

B2B Marketing Directions

Whether they are acting as producers or consumers, marketers need to be able to evaluate the quality of research-based content resources. In other words, survey findings may show that two events or conditions are statistically correlated, but this alone doesn't prove that one of the events or conditions caused the other.

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Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review. A survey report published this past spring provides a good vehicle for illustrating my point.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Industry benchmarks are only useful for bathroom reading.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. How are people actually spending their time online?

Spending 120
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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Twitter Adoption and Use in Mass Convergence and Emergency Events. Twitter Adoption and Use in Mass Convergence and Emergency Events. of the 2009 ISCRAM Conference. Lenhart, A (2009).

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14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.