Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions
B2B Marketing Directions
AUGUST 1, 2021
Whether they are acting as producers or consumers, marketers need to be able to evaluate the quality of research-based content resources. In other words, survey findings may show that two events or conditions are statistically correlated, but this alone doesn't prove that one of the events or conditions caused the other.
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