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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff? It’s called intellectual property and in each case it belongs to somebody.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Change takes time.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Events & Conferences. Membership. SLA Community. Professional Development. Publications. Home > Publications & Products. > > Information Outlook Online. > > Information Outlook Online. > > 2001. > > June 2001. > > Information Literacy in the Workplace. Information Literacy in the Workplace. 6, June 2001.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Further, mobile users actually spend more time on Facebook, not less. Further, mobile users actually spend more time on Facebook, not less. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo !

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Is Social Conversation a Myth?

Convince & Convert

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Because you’re not on the other end of the phone.