| |  2009 + Event + InsideView + Sales | 11 articles |
| Page 1 of 1 | Previous | Next | MODERN B2B MARKETING MAY 13, 2009 Sales and Marketing Alignment: Thought Leadership with Jill Konrath The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. How did you get into sales and marketing, and what you like most about it? started my sales career at Xerox and immediately fell in love with the profession. Sales and Marketing alignment ? Create a resource-rich sales portal. Enjoy! | SALES INTELLIGENCE VIEW JULY 12, 2011  Go home from Dreamforce 2011 with Metallica The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce. What’s a little more noise added to an event that draws a crowd of about 20,000 people all drinking off the SaaS fire hose. The industry is exploding with sales 2.0 It was about this same time that we were working on our Dreamforce plan for the year. | | | | | |
| FEARLESS COMPETITOR MARCH 30, 2010 My thought leadership interview at Marketo Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. If you with to read more about this, I suggest you pick up the terrific book by Ardath Albee entitled eMarketing Strategies for the Complex Sale. Marketo) What are some techniques and innovative strategies thatB2B marketers should use to help better align their efforts with the sales team? Jeff). | SALES INTELLIGENCE VIEW MARCH 5, 2013  Retarget Your Way to Greater Sales The chance to make an online sale is not a one shot deal. service such as InsideView can help you locate the email addresses of your potential leads. Ways Retargeting Can Help Your B2B Company Increase Sales. You can set it up so that sales on your website trigger events on companies that later show them ads on other products or services your company offers. | B2B MARKETING ZONE POSTS NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010 Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. I’ve scoured the web looking for news and insights that related around sales, CRM and social selling tips to come up with a list of [.]. Sales 2.0 Event (105). | FEARLESS COMPETITOR JANUARY 27, 2010 My thought leadership interview at Marketo In very early 2009, I observed what happening in the world of B2B sales and decided to get involved. . Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. If you with to read more about this, I suggest you pick up the terrific book by Ardath Albee entitled eMarketing Strategies for the Complex Sale. What are some techniques and innovative strategies thatB2B marketers should use to help better align their efforts with the sales team? | | | | | | | |
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B2B CONVERSATIONS NOW | WEDNESDAY, DECEMBER 9, 2009 Embrace Trigger Event Selling to Win More B2B Deals
I’ve been reading and hearing a lot recently about using sales triggers to find new customers. Until I really took the time to dig into Trigger Event Selling , I thought it was just a new sales fad that would lead to yet another sales training book. What is Trigger Event Selling? The best description of trigger event selling I’ve seen is from Craig Elias at Shift Selling. For example, a new merger or a change in law for a particular industry both represent events that may present you with opportunity. Inbound Trigger Event Selling. MORE >> -
FEARLESS COMPETITOR | FRIDAY, JANUARY 2, 2009 Turn around a struggling business
Here’s what we are going to do: Sit down with R&D, Marketing and Sales to re-craft our value proposition. And we’re going to develop sales tools that really work — that empower our salespeople to say the right things to the right executives at the right time. We’ll also take advantage of trigger events — using the news and changes to engage at the right time. For info on companies and trigger events, we’ll use ZoomInfo or InsideView. (A hypothetical introduction of a new CEO in a turnaround. Jeff). MORE >> -
ACQUIRING MINDS | MONDAY, AUGUST 31, 2009  Buyer centricity on a shoestring lead generation budget
The problem with this approach is that the sales rep is calling under false pretenses - hardly a way to build a rapport with a prospect. Fact-Find Low, Call High A year ago, Paul McCord , sales trainer, consultant and author, blogged about how he prospected. Use Trigger Marketing Just as consumers who move through life stages, the buying cycle for businesses can be triggered by milestone events such as changes in the executive suite, mergers & acquisitions, office relocations, the bankruptcy of the vendor of an installed solution etc. So what to do? MORE >> - Demand Generation Vendors Offer Few Social Media Applications
InsideView is gaining the most attention for this at the moment. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. These can be loaded into sales and CRM systems to make them easily accessible. MORE >> -
MARKETING GENIUS BLOG | THURSDAY, JULY 23, 2009 Not Ready for Marketing Automation. Now What?
Boost Sales Team Productivity With Sales 2.0. The sales team will definitely be happy with more leads and better data quality. There are plenty of Sales 2.0 tools available that help sales people to get more done. InsideView provides better intelligence about prospects, right from within Salesforce.com. Several vendors (like Webex ) make it easy for sales people to have web meetings. Using Sales 2.0 Marketing Automation systems provide advanced email tools, like multi-message email campaigns that are triggered by specific events (e.g. MORE >>
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