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Retarget Your Way to Greater Sales

Sales Intelligence View

The chance to make an online sale is not a one shot deal. A service such as InsideView can help you locate the email addresses of your potential leads. Ways Retargeting Can Help Your B2B Company Increase Sales. You can set it up so that sales on your website trigger events on companies that later show them ads on other products or services your company offers.

B2B 11

Buyer centricity on a shoestring lead generation budget

Acquiring Minds

The problem with this approach is that the sales rep is calling under false pretenses - hardly a way to build a rapport with a prospect. Fact-Find Low, Call High A year ago, Paul McCord , sales trainer, consultant and author, blogged about how he prospected. Lists that track these triggers are broadly available and also with such tools such as InsideView. So what to do?


Go home from Dreamforce 2011 with Metallica

Sales Intelligence View

The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce. What’s a little more noise added to an event that draws a crowd of about 20,000 people all drinking off the SaaS fire hose. The industry is exploding with sales 2.0 It was about this same time that we were working on our Dreamforce plan for the year.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. These can be loaded into sales and CRM systems to make them easily accessible.

My thought leadership interview at Marketo

Fearless Competitor

Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. If you with to read more about this, I suggest you pick up the terrific book by Ardath Albee entitled eMarketing Strategies for the Complex Sale. Marketo) What are some techniques and innovative strategies thatB2B marketers should use to help better align their efforts with the sales team? Jeff).

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. I’ve scoured the web looking for news and insights that related around sales, CRM and social selling tips to come up with a list of [.]. Sales 2.0 Event (105).