Retarget Your Way to Greater Sales
Sales Intelligence View
MARCH 5, 2013
The chance to make an online sale is not a one shot deal. service such as InsideView can help you locate the email addresses of your potential leads. Ways Retargeting Can Help Your B2B Company Increase Sales. You can set it up so that sales on your website trigger events on companies that later show them ads on other products or services your company offers.
Buyer centricity on a shoestring lead generation budget
AUGUST 31, 2009
The problem with this approach is that the sales rep is calling under false pretenses - hardly a way to build a rapport with a prospect. Fact-Find Low, Call High A year ago, Paul McCord , sales trainer, consultant and author, blogged about how he prospected. Lists that track these triggers are broadly available and also with such tools such as InsideView. So what to do?
Go home from Dreamforce 2011 with Metallica
Sales Intelligence View
JULY 12, 2011
The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce. What’s a little more noise added to an event that draws a crowd of about 20,000 people all drinking off the SaaS fire hose. The industry is exploding with sales 2.0 It was about this same time that we were working on our Dreamforce plan for the year.
Demand Generation Vendors Offer Few Social Media Applications
Customer Experience Matrix
JUNE 2, 2009
InsideView is gaining the most attention for this at the moment. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. These can be loaded into sales and CRM systems to make them easily accessible.
My thought leadership interview at Marketo
MARCH 30, 2010
Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. Go back to developing that deep understanding of buyer personas. If you with to read more about this, I suggest you pick up the terrific book by Ardath Albee entitled eMarketing Strategies for the Complex Sale. Recently I asked Jill Konrath of Selling to Big Companies what happened. Jeff).
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Sales 2.0 Know Your Competition-Sales Management , October 8, 2010 Strategic sales managers know they must be creative when it comes to developing a sales strategy.