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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Baer has 25 years of experience in the marketing industry and is a New York Times Bestselling Author of 6 books, He has worked with the likes of Hilton, Grand Ole Opry, Cisco, and Arizona State University.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. A: There are similarities and differences.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At its peak, Friendster had roughly 115 million users around the world. Source: VentureBeat.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Lauren Fernandez said in a recent blog post: “Own your industry.&#

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The 17 Best Advertisements of All Time

Hubspot

It was a breaking story across the marketing and advertising industry. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. De Beers actually built the industry ; it presented the idea that a diamond ring was a necessary luxury.