Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.
Customer Experience Matrix
SEPTEMBER 3, 2009
Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
MARCH 16, 2012
Here’s a piece from 2009.) In any event, the combination of CRM and Web site management gives Salesforce.com an integrated database containing all the information needed for effective marketing automation. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog.
Customer Experience Matrix
OCTOBER 22, 2009
Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. Each scoring rule can incorporate Web activity, campaign events, form responses and static data.
Customer Experience Matrix
APRIL 20, 2010
Events and trade shows actually rank below all of these. For what it’s worth, the survey (taken in December 2009) also found some optimism about future sales: 55% said their pipeline was significantly or somewhat better than last year, compared with 33% who said it was significantly or somewhat worse.
Customer Experience Matrix
NOVEMBER 4, 2010
When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. It could supplement a traditional marketing automation system or perhaps replace one.
Customer Experience Matrix
APRIL 28, 2009
In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. But the numbers are very small, recency may also introduce some bias, and in any event even the earlier customers are highly satisfied.
Expert insights. Personalized for you.
0 
Let's personalize your content