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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The Ethics of Multitasking by Bloomberg Businessweek. How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Tweet This!

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. 1,200% more shares are generated by social videos than text and images combined, creating an opportunity to connect with a much broader audience. How do people assess whether someone is acting in their best interests?

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. 1,200% more shares are generated by social videos than text and images combined, creating an opportunity to connect with a much broader audience. How do people assess whether someone is acting in their best interests?

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Making a Case for the Edgy Brand Voice

Content Standard

In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. She is also a huge supporter of, and advocate for, ethical online marketing. Mari Smith , entrepreneur. Normally I’m leery of self-proclamations. Rebecca Lieb, Ph.D. content strategist, advisor and author.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Posted in Uncategorized.