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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

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Personalize, Challenge & Engage

The ROI Guy

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. Solid Logic In today’s environment, buyers are more overloaded, skeptical and frugal than ever before.

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

The next step in the sales process may be to present a quote or meet other decision makers, but by insisting on a face-to-face meeting, I was able to put my best foot forward and start building rapport at a level beyond what a second phone call could provide. Should I have handled meeting number two by phone?

Lead Gen 100
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effective marketer principle 7: run productive meetings

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Shouldn’t [name of person] also participate in this meeting? Why are all these people in this meeting?

Planning 100
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The best pharma event management companies in 2023

SpotMe Blog

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. 12,000+ business leaders from the life sciences industry use SpotMe’s enterprise event platform and mobile event app to create engaging, personalized, and compliant event experiences.

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get hired in marketing

The Effective Marketer

What else have you dealt with in a trade show environment that can tell me that I will be able to trust you with my events? Another person is now sitting on that same chair, trying to do his best, just like you did. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring.

Planning 100
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How Programmatic Evolved Within 8 Years

Martech Advisor

In 2009, this programmatic buying platform was presented to advertisers, while publishers obtained access to a new media selling tool - Supply Side platform (SSP). Apart from saving costs, this model helps the owners to integrate partners of their choice and makes the media-trading environment much safer.