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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment. But they can only do all this if you lead them. Are you ready to be a Growth Leader? About the Author Scott K.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

This project is the first update of its kind to guidelines introduced in 2009. The guidelines cover native in-game or in-play ads served “in the game” as part of the gameplay environment. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

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Best Marketing Strategy Insights of 2009

Webbiquity

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

Having a sense of urgency around moving plans forward, monitoring the external environment, and thinking about how to be better has kept my mind churning a good 12+ hours a day and even on the weekends. Having a real office from 2004 – 2009 gave a small, growing business an air of legitimacy that was important before WFH was a thing.

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IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

This environment is expected to make IT sales more difficult than ever according to Selling Power. Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% How to fight back?

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. The buying environment is shifting—faster than ever. What was your "Aha" moment in 2009? Read on to get their insights.

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Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. per hour, unchanged since July 2009. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. Labor market fluctuations. What’s making hiring in 2021 so tricky? In a word—uncertainty.

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