markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 6, 2006

During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week. During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MAY 24, 2006

« Podcast: The Innovative Marketer | Main | Lead Generation for the Complex Sale on wsRadio.com » Book Cover and Advanced Praise for Lead Generation for the Complex Sale Were quickly approaching the official release of my book, Lead Generation for the C omplex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

readwrite

JANUARY 24, 2012

Boston-based Nanigans , a firm specializing in the Facebook ads marketplace, recently released new data confirming a year-over-year jump in the Facebook ads marketplace this past holiday season. Research firm eMarketer Inc. shows ad revenues grew from $738 million in 2009 to an estimated $3.8 billion in 2011.

Cost Per Click 40

Cost Per Click Facebook Paid Search Agency Ads 40

markempa

JULY 28, 2006

Actually, Im focused on getting a special project ready that I’ll be releasing to tomorrow. Actually, Im focused on getting a special project ready that I’ll be releasing to tomorrow. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Stay tuned. Stay tuned.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

AUGUST 11, 2006

This is the perfect time to release a book on corporate blogging. This is the perfect time to release a book on corporate blogging. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I will post a review on Amazon soon. I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

OCTOBER 11, 2006

RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

JUNE 21, 2006

Read More] Tracked on July 16, 2006 at 08:50 AM Comments How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale With my book just being released, I’ve had a lot of people ask me how I got my book deal. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 27, 2006

Brians new book on the same subject was released in May 2006 by McGraw Hill, so hes having a banner year all around!" Brians new book on the same subject was released in May 2006 by McGraw Hill, so hes having a banner year all around!" Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

SEPTEMBER 3, 2010

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

JULY 27, 2005

Jills new book, Selling to Big Companies , will be officially released in December. Jills new book, Selling to Big Companies , will be officially released in December. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The first event is on Thursday, July 28th, 2005 at 2pm EDT.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

JANUARY 3, 2006

Im awaiting an official release date but Amazon currently shows April 15th. Im awaiting an official release date but Amazon currently shows April 15th. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 yes thats Tax Day. To those who have already pre-ordered the book, thanks! yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

markempa

NOVEMBER 18, 2005

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! To keep things integrated, make sure to use the same elements in your B2B online marketing content like blog posts, press releases or social media information. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. MarketingSherpa.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

JULY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. 31) A holiday forecast released by Kantar Retail estimated U.S. 41) Holiday email click-through rates fell 16% from 2009 to 2010. 45) In 2010, Mondays and Fridays saw the highest email volumes, compared to Tuesdays and Fridays in 2008 and 2009.

Statistics 28

Statistics Planning Stats Open Rate 28

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JUNE 17, 2015

Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". January 2011: Randy Clemens released The Sriracha Cookbook. Since the release of the show, the search volume for "tiny house movement" has reached an all-time high.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. hours on email, according to the recently released TNS “Digital Life” survey. million for 2009 and “triple that&# ($13.5.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. ” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100