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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100
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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Ardath is the author of eMarketing Strategies for the Complex Sale. Designing content for 1X use is wasteful.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. Industrial buyers of today use online content extensively in making their buying decision. Are your company, products and services visible in various online channels used across the stages? Ardath Albee of Marketing Interactions, Inc.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! With a 5 – 7 minute online engagement time, they have solid evidence that the content hooked people. Ardath Albee's book eMarketing Strategies for the Complex Sale. The John Chambers Telepresence video on YouTube. Ardath Albee's Tip.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.