2009 and Web 2.0 - B2B Marketing Zone

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. Like Be the first to like this post.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning

Planning Email Marketing Work Management Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning

Planning Email Marketing Work Management Marketing Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Design

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good question!

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. technologies.

Paid Content

Paid Content Online Marketing Paid Search Agency Web 2.0

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation

Marketing Budget Creation Design Email Marketing Planning

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Explaining Social Media

The Effective Marketer

MAY 7, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Social Media

Social Media Media Work Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can leave a response , or trackback from your own site.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning

Planning Work Management B2B Marketing Marketing Management

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

A recent chart from MarketingSherpa touches a bit upon the content creation challenge for email marketing (see below). In it they show how automatically sending email based on triggers is more effective than allowing subscribers to specify email preferences. As always, you have to take all of this with a grain of salt.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Thanks for sharing it. I know these companies well.

Work Management

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management

Work Management Planning Marketing Management Advertisements

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

MAY 20, 2010

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. ’ by Futurelab.

LEADSExplorer

LEADSExplorer Resources Best Practices Paid Search Agency

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Marketing Management Effectiveness

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! 3…2…1… Go!

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

Planning

Planning Work Management Marketing Automation Services Marketing Management

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

If you are anything like the typical worker, you can probably list a few things you’ve accomplished such as: read emails responded to emails sent emails deleted emails See a trend here? If sometimes it feels like email is running your day, then you are not alone. When are you usually checking email?

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Looking for a little marketing wisdom?

markempa

FEBRUARY 18, 2009

The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 Email - It’s clear from this book that email isn’t dead. Sherpa editors noticed that marketers are looking for ways to tweak their email correspondence.

Web 2.0

Web 2.0 Planning PPC Case Study

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Effectiveness Marketing Budget Creation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.]

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

Selecting the Right Email Marketing Provider « The Effective Marketer

The Science of Email Marketing « The Effective Marketer

Webinars

Trending Sources

Aberdeen Shows How to Do Email Marketing Right

Webinars

The Danger of Email Marketing Benchmarks « The Effective Marketer

B2B Email Design – Gallery 2 « The Effective Marketer

Choosing an Email Marketing Software « The Effective Marketer

Online Marketing News in 2009: The Year’s Hottest Events

Marketing Charts and Trends « The Effective Marketer

Email Design Review Gallery « The Effective Marketer

Social Media with Email Marketing – is it the Super Combo?

B2B Marketers Hold Off on Killing Traditional Media

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

How to Fail at Social Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

Explaining Social Media

WordPress Plugins for Marketers

Making the Most of Your Webinars

High-Performance Email Marketing for Attracting and Engaging.

How Success is Misunderstood

B2B Marketing Summit Shows Old Problems Persist

Are You Creating Irresistible Offers with Your Email Marketing?

Marketing Automation Monday is Here!

Social Media's Next Victim?

What Trigonometry Has to Do With Marketing?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Opposite of Advertising « The Effective Marketer

More Free Marketing Knowledge

Best Random but Interesting Posts, Articles and Resources of 2009

Marketing By Objectives « The Effective Marketer

Best Companies Don't Need Marketing

Making Website Reviews Easy

The Challenges in Adoption of Marketing Technology « The Effective.

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

how good a boss are you really?

What Type of Marketer Are You?

new year's resolution: share ideas

Taming Your Brand Mascot « The Effective Marketer

The Enemy of Productivity

Looking for a little marketing wisdom?

Web Prototyping With PowerPoint « The Effective Marketer

are you paid enough? new salary survey released

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

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