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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Good stuff. Good stuff.

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B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

markempa

« Time with Best Selling Author Bryan Eisenberg | Main | BeTuitive Publishing Book Review » Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Neither Salesforce.com nor Sugar CRM are. It works wonders!

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

It’s been nearly two years since my last review of Treehouse Interactive. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. This might foreshadow attrition problems at other vendors. Here's an update.

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Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Savvy Week in Review - April 2 - Savvy B2B Marketing , April 2, 2010 As we look back on our first Savvy year, one of the things we’re most nostalgic about–and grateful for–is all of the wonderful people we have met in the B2B community. Linkedin (83). LinkedIn Adds the Ability to Follow Companies , April 30, 2010.