email-campaign 
markempa
APRIL 24, 2009
If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.
Webbiquity
APRIL 20, 2010
While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.
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The Point
NOVEMBER 9, 2009
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. This email does neither.
LeadSloth
MARCH 15, 2009
Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Email Analytics.
Anything Goes Marketing
APRIL 5, 2009
One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. send an email with a link to it”.
Heinz Marketing
SEPTEMBER 10, 2020
“The main reason behind B2B brands embracing gamification is the incredible opportunity that it creates to monitor and measure engagement with the target audience… B2B marketers can leverage the sudden craze for games as part of an integrated campaign.”. Interactive email elements that drive engagement. Animated buttons and CTAs.
markempa
APRIL 18, 2007
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