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Is Good-Enough-Marketing-Automation Really Good Enough?

Digital Body Language

Today's post is a guest post from Paul Teshima, Eloqua's Senior Vice President of Customer Service. From Lead Qualification to Strategic Account Management Many companies, small and large have targeted account or vertical strategies that involve lists of thousands of named or strategic accounts. I'm thrilled to have Paul post as the insights he brings are without parallel. IBM, I.B.M.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper. Should you kill that vertical? Ok, fair warning. Geek Time!

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper. Should you kill that vertical? Ok, fair warning. Geek Time!

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. " B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers. Here’s the problem. Lots of stuff, huh? Michael A.

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