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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100
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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In this post I want to focus on the trends in Marketing Automation for 2010. I could not agree more with these predictions. (1)

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. That was very intuitive.