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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But, then again, how many salespeople really want to do that? - a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Eloqua provides interesting graphs of activity trends.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Blogs.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Great success indeed - Eloqua crew welcome in Atlanta anytime!! How am I doing this? With real stories!


Inbound Marketing & Marketing Automation


Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), What Does it Do for You?

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Interesting to note that the majority of the players only came to existence not even 5 years ago.

The Four Pillars Of Revenue Performance Management

It's All About Revenue

For Eloqua that challenge was in 2002. We had just launched a succesful campaign to sell residential condos in South Beach, Miami that resulted in 2,600 legitimate “leads.”  But with only two in-store agents to follow up on them, how could they respond before the leads went cold? The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. LinkedIn. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Facebook.

7 Misconceptions About the New EU Privacy Regulations

It's All About Revenue

The directive was actually passed in 2009. Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status. LinkedIn. Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies. Nevertheless, the new directive does mean changes for marketers in the EU. This came out of nowhere!

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Register for this webcast registration is closed.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. Chris Adams – @chrishadams. in August 2006. Founder of St.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this.

5 Stories About EU Privacy Rules: A Daily Roundup

It's All About Revenue

The outlet said most countries are ignoring today’s due date , despite the fact that the directive was passed in 2009. It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. semantic argument over the wording of the directive might lead to even more confusion about how the regulations are enforced, according to Media Week. LinkedIn. We already dispelled some of the common misconceptions about these regulations earlier today. Is it “prior” or “informed”?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Everyone Wins But it also means something else. Like Be the first to like this post.

Best Social PR Guides, Tips and Tools of 2010


Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Share this on LinkedIn. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. ‘Loser. PR and SEO.

PR 47

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. wrote an eight part series on building an effective lead generation program a while back. Could Facebook become a Lead Nurturing platform?

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.


The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. How can we improve open rates?

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, integration, reporting and content management. You know who you are. Good stuff.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. Gladwell. 

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