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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. In addition, they support wait periods and can send leads and alerts to the sales system.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them. Bookmark the permalink.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.