B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Emphasis on "dynamic."
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