| |  2009 + Eloqua + Event + Marketing | 44 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE NOVEMBER 6, 2009  Social Media Buzz at a Live Event We just finished up Eloqua Experience 2009, which was a spectacular event all around. Marketers from around the world came to celebrate success, and we filled three days with great discussions, fabulous speakers, and new connections among the best marketers in the world. was asked many times what we did to have that much social media buzz at a live event. | ANYTHING GOES MARKETING SEPTEMBER 13, 2009  Email Marketing Metrics You Should be Tracking You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. We’ll come back to this story – let’s focus back on email marketing. Tweet This! | | | | | |
| DIGITAL BODY LANGUAGE MAY 24, 2009  Digital Body Language: Our B2B Facebook Marketing Strategy It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. suspect we're not the only marketing team who was on one hand intrigued by the reach and the buzz of Facebook, but on the other hand not quite sure what would work from a B2B marketing perspective. | ANYTHING GOES MARKETING NOVEMBER 15, 2009  B2B Marketing Trends From Eloqua Experience 09 Via Twitter Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. | ANYTHING GOES MARKETING AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This led me to research the ways that marketers are leveraging Twitter to improve their engagement with their target audiences. Taking Your Marketing to the Next Level With Twitter Link to Your Twitter Testimonials. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. | IT'S ALL ABOUT REVENUE MARCH 2, 2011  The History of #SXSW [Infographic] It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit. According to Black, the event went “national almost immediately&#. 2009 : Future Academy Award Best Picture-winner “The Hurt Locker&# has its U.S. Reddit. | | | | | | | |
| -
SAVVY B2B MARKETING | TUESDAY, OCTOBER 27, 2009  How to Squeeze the Most Life from Your Content
Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. As a marketer, you should be concerned if you can relate to those findings. Here is a summary of the highlights that caught my attention: 1) Marketing automation tools helps marketers deliver the right messages at the right time to the right people. generate leads). In addition to repurposing content (i.e., MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 16, 2011  Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. As a marketing expert, Brian, what are you observing in B2B sales? Better alignment between sales and marketing. As the pressure mounts on the sales team, you might expect more figure pointing in the direction of marketing – “hey, we need more and better leads.” Most of our clients were forecasting like it was still 2009. MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 4, 2009  Four Practices to Increase Webinar Effectiveness
Are you using webinars as a lead-generation tactic in your marketing efforts? According to MarketingSherpa , webinars are "one of the top two lead-generation tactics for B-to-B technology marketing". Couple that with the current economic climate and you have a few great reasons to include webinars in your 2009 marketing strategy. If you're not sure where to start, or if you're already running webinars and want to improve upon your current strategy, consider these 4 best practice tips that we've learned through over 10,000 webinar event registration programs. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 30, 2009 The 3 ingredients of business success today
Marketing Automation — Good packages out there like Marketo and Eloqua. Content Marketing — Marketing automation starves without great content. Trigger Events — look for InsideView for software and ShiftSelling for ideas. Marketing automation is the tool. And trigger events help your salespeople know when they are ready to buy. Tags: Lead Nurturing lead generation marketing campaigns marketing funnel In this tough marketplace with companies struggling to make their numbers, I will share a big secret. It works. MORE >> -
LEADSLOTH | TUESDAY, JANUARY 12, 2010 Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive. Malcolm Friedberg , Principal, Left Brain Marketing. MORE >>
- 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing. LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Is Foursquare Relevant for B2B Marketers? DIGITAL BODY LANGUAGE | THURSDAY, MARCH 25, 2010
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Marketing Automation Venture Funding: Profitable or Profligate? FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- The Danger of Email Marketing Benchmarks « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010
- Top 56 B2B Marketing Posts October 2010 B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
- Email Design Review Gallery « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
- How Do You Do It? – My super secret (shh!) 6 Tips for blogging success FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
- How Everybody Wins with HubSpot's Funding « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, MARCH 10, 2011
- B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in. B2BBLOGGERS | THURSDAY, JUNE 10, 2010
- Search Engine Marketing and B2B – #B2BChat B2BBLOGGERS | WEDNESDAY, MAY 19, 2010
- Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com. B2BBLOGGERS | FRIDAY, JULY 23, 2010
- Study: B-to-B Marketers Lagging With Social Media DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 28, 2012
- B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
- B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
- B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, MARCH 8, 2006
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua FEARLESS COMPETITOR | MONDAY, MAY 17, 2010
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- 5 Big Trends In Marketing Automation 2010: #1 Inbound Marketing MARKETING GENIUS BLOG | WEDNESDAY, DECEMBER 9, 2009
- Turn around a struggling business FEARLESS COMPETITOR | FRIDAY, JANUARY 2, 2009
- Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation CUSTOMER EXPERIENCE MATRIX | SUNDAY, AUGUST 23, 2009
- Demand Generation Usability Scores - Part 3 CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
- Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
- Demand Generation Implementation -- Take My Survey, Please! CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 21, 2009
- Demand Generation Implementation Survey - Background Results CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009
- New White Paper and Eloqua Prospect Profiler CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 27, 2009
- Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- How to Create a Social Media Marketing Strategy WEBMARKETCENTRAL | TUESDAY, MARCH 24, 2009
| |
