Vidyard

JULY 4, 2019

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. YouTube is one of the main places, if not the first, people look for “how to” information on a new product. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Digilant

MARCH 3, 2022

They engage users better because they’re less disruptive and more “helpful.” The content is not user-generated (as with social media or YouTube, for example), so brands have more control over their image and messaging. The bigger the ad, the bigger the impact. Interstitials are more memorable than other mobile game ads.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Porch Group Media

MAY 21, 2019

Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Email Marketing: Effectiveness vs. Difficulty. Three in 5 (62%) email marketers chose personalization as being among their most effective types of email. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Standard

DECEMBER 23, 2014

Moreover, brands claim that online video marketing is effective. That increase helped branded views surge overall by more than 73 percent from a year ago. million YouTube views. A strong content marketing strategy can help brands create moving stories that connect with viewers. Branded video views hit 2.9

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. Mari Smith , entrepreneur. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

FEBRUARY 14, 2010

And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Jon has a somewhat unusual name obviously (and the “Jon&# spelling helps), but he isn’t the only person on the planet with that moniker. This Time, It’s Personal. How To Be Seen. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. Did you find this “how to” article helpful? It seems the secrets of SEO are known only to a few high-priced consultants. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Publication Date : February 24, 2009.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Content Standard

DECEMBER 12, 2018

Pohlmann thought her experience as a digital marketer in Europe would help her when she moved to China; instead, she found an entirely different world. You can’t get anywhere in China without the help of a Key Opinion Leader, or KOL. KOLs help strengthen brand image through endorsement. Image attribution: Raj Eiamworakul.

Social Media 97

Social Media Social Marketing Media Peer-to-peer 97

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Content Standard

SEPTEMBER 10, 2016

Thankfully, there are loads of researchers helping us keep a finger on the pulse of social media marketing strategy (though the amount of data can, at times, be overwhelming). percent of marketing budgets in 2009 to 11.7 Social Video Begins to Beat Out YouTube. percent in 2016.” Engagement Metrics Hold Weight.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Anything Goes Marketing

NOVEMBER 15, 2009

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. I knew blogging helped, but those numbers are pretty stunning. And the tug-of-war between sales and marketing continues.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Writing on the Web

JUNE 8, 2010

Here’s why… I am a psychologist who helps others get found online, get known in their niche, and get clients. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. You can’t have good, effective content marketing without a blog and social media participation.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. The home and room rental platform helps travelers book accommodation at a fraction of the price of regular hotels. The travel industry is booming. Airbnb is a prime example of this.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. “Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

JANUARY 16, 2012

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. It’s an old school tactic but speaking in front of groups in your space remains an effective way to reinforce your social media presence. However, Stephen Hawking, a physicist and cosmologist, is a celebrity.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Any pointers would be helpful. 3 B2B Case Studies and Why They Work [.]

Case Studies 40

Case Studies Case Study Social Media Studies 40

Buffer

APRIL 12, 2023

I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. In my dream world, I’d be a content creator full-time. Your income can also be wildly inconsistent month to month.

Paid Search Agency 109

Paid Search Agency Top of Funnel Ad Building Youtube 109

Atomic Reach

JANUARY 3, 2019

Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112