User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. It also helped to change how people think about the phrase “like a girl” and raised awareness about young female empowerment. That can be a good thing or a bad thing.
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