The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Contently

JULY 27, 2021

Mint was building a budgeting app that could track spending and help with financial planning. ” If you want to create effective educational content, start by answering a basic question: How can I help my audience? But helping your audience also means focusing on fresh topics that haven’t been covered over and over.

Brand Identity 124

Brand Identity Branding Content Education 124

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals? Maybe not so much. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. Built-in partnership with Augmented World Expo, this web AR workshop focuses on practical tools to help marketers build effective AR campaigns.

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Navigate the Channel

AUGUST 7, 2023

In this article, we will explore how Houzz can benefit building product marketers and offer valuable insights on leveraging this platform effectively. Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 15 Essential Checks Before Launching Your Website by Smashing Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And let’s not forget your good ol’ twice-monthly roundup from BrightEdge to help keep you abreast of the latest developments. only to be confronted with a wall of 12,000 words of largely irrelevant information?

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Zoominfo

APRIL 24, 2019

Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just as Google’s ranking algorithm is ever-changing, so is SEO.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Another challenge that arose from overreliance on AI was information overload. With an abundance of data available at their fingertips, sales and marketing teams found themselves struggling to filter through the vast amount of information generated by AI systems.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Buzz Marketing for Technology

JUNE 27, 2008

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Traditional advertising isn’t as effective. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. With that in mind, here are some strategies to help you make sure your agency is as recession-proof as possible. Existing clients can also help bring in new clients through referrals.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Apart from being cost-effective, there are many reasons why email marketing can be a successful channel for businesses. Its effectiveness lies in how short and straightforward it is.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. that can help you in your financial journey. This includes enhancing customer engagement and driving more effective, targeted campaigns to generate leads.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward?

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Finance With the recent advancements in AI, it is now being trusted even more to safeguard people’s finances and help them make better financial decisions.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Because we demonstrated how our Conversation Automation could help our customers better connect with their customers to drive revenue, especially during downtimes. Our product actually helps companies protect revenue during economic slowdowns.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Conversely, it would be much more difficult to generate their interest if we had instead initiated a conversation on lead scoring.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Oktopost

JANUARY 13, 2020

However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Hinge Marketing

JULY 25, 2014

Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Although a CMS system has an upfront cost, it will save you money in the long run when compared to the hourly rates of hired help. How old is the content on your site?

CMS Development 48

CMS Development Marketing Websites Work Management Marketing Management 48

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

FEBRUARY 12, 2020

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. While brands might want to use a do not reply email for things like receipts, confirmations, or reminders, these can have adverse effects on your email marketing.

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Try to demonstrate how you help your customers without talking about your solution. ” Have you ever heard that line?

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Valasys

FEBRUARY 4, 2020

NetWise Data LLC, which swears by the vision of ‘brand behind the brand’, has been helping companies like Bizo handle their B2B data & is a leading name in articulating B2B display audiences since 2012. NetWise helps marketers to discover, license & coherently distribute data to any platform. On the 3 rd.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. And of that 99%, roughly 78% said it was for the best and made for an extremely effective strategy.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. This is all the information you’ve absorbed about what influences a visitor to convert. Too time-consuming. Too complex. The issue isn’t new. You exhibit this type of intelligence daily.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144