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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Corcoran, Kevin J. Petersen, and Laura K.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

How can social media profiles help with SEO? Which helpful tools may be missing from, or underutilized in your SEO toolkit? Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. How Social Media Profiles Help with Search Engine Optimization by Social Media Today.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Was the last trade show really effective? Was the last trade show really effective? Stop doing charts in Excel.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. United States License.

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? So what are you waiting for? Give it a try!

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