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Customer Experience Matrix

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

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Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. This kind of identity association is arguably the hardest part of building an effective customer database and many systems don''t do it. But it''s always a good thing when marketers have more options.

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Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. I saw and heard little that suggested a deeper understanding of usability as a way of helping people to do their jobs more efficiently and effectively. The presentations are considered confidential, so I can’t go into details.

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thinkAnalytics Helps Marketers Optimize Customer Treatments

Customer Experience Matrix

Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Too bad more people don't use it. The company also reported about twenty installations in both sessions.

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Helmsman Shows How To Serve Small Business Marketers

Customer Experience Matrix

Last week it was Helmsman Marketing , a five-month old company focused on helping small businesses run multi-step, multi-channel, outbound customer relationship campaigns. Helmsman released its product in April 2009 and currently has about 20 systems in place. Ok, that last sentence is a mouthful.