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Is social media effective for B2B lead generation?

Sales Lead Insights

Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. Is social media effective for B2B lead generation? Not bad!

Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline

B2B Lead Generation Blog

So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline. To help this organization, we focused on a “playbook” which basically consisted of five steps. Using this “playbook” as a tool to identify and evaluate the underlying issues, we helped them optimize the process and they in turn formed a strong foundation for a closed-loop lead management system. Sales provided little or no feedback on all the leads.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. Use it to make your contextual picture of buyer behavior fuller.

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what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You don’t necessarily have to keep looking for this with everything you do at every minute (it would drive you crazy and slow you down considerably) but just recognizing the need for it does help. Like Be the first to like this post.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

Combined with a comprehensive portfolio of marketing tools and top-notch creative, these attributes enable us to develop innovative strategies and compelling concepts that accurately and effectively position your products and services. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. Partnership Resources Whether you need help on a specific project or complete outsourced marketing assistance, TriComB2B is equipped to meet your needs. We get it. Looking to launch a new product or service?

Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up.   During “ How to Create High Conversion Lead Generation Content " marketers will learn how to: Use the 7 Questions Method to create relevant, effective content. B2B marketing efforts heavily rely on content as a lead generation incentive. Sean is in charge of MarketingSherpa’s newsletters that covers B2B marketing.   

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

Keep in mind the following factors that can help you increase success with your project. 1. The answers you get can help you hone your questions to just the essentials. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. So, you’ve been tasked with finding facts on product usage by your customers. Budget for it.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? HOW TO. HOW TO. only little!

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. All that public speaking help that is out there can’t help you if your slides suck. Practice. United States License.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. This is a manual but very effective strategy. Technically, it’s not that cool, but it can be very effective if done well. Yikes! Yes and yes.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Acknowledge that readers need different levels of information This week I was looking at the resources page for a technology company, and they did something very simple that I thought was very effective. Ardath Albee wrote a great article on this recently that I highly suggest to help you think through this process. Make this prominent interesting. tell them!

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Marketing automation and lead management systems can be a huge help in that they can: 1) increase the value of the leads being submitted by effectively nurturing the prospect, and 2) improve the lead-to-opportunity and lead-to-revenue conversion rates by helping the sales team better prioritize and manage their leads. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C?

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Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Do you think these two ideas - or the incremental registration suggested by Stephanie -- are effective? Along with Stephanie's suggestion, I also want to share two other alternatives. Title. First name.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness. Having a “new user/customer” campaign can help people that aren’t familiar with your product get better acquainted. white paper, webinar, etc.), send an email with a link to it”.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part two , she discussed the necessary skills for effective consultative selling. For example, you could point out that someone says "um" a lot while they're speaking, but that doesn't help them solve the issue. Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. These can shut down the body.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part two , she discussed the necessary skills for effective consultative selling. For example, you could point out that someone says "um" a lot while they're speaking, but that doesn't help them solve the issue. Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. These can shut down the body.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

But they have added something unique that helps ensure the delivery of a terrific customer experience time after time. This approach is probably effective, but would contribute to an unending cycle of criticism. How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. The Secret: Outstanding in Person Content Marketing. They understand their customers.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. These techniques are simple, effective and led to increased response. At times, marketers set these up and then forget about them. Email Autoresponder 1.0

Rethinking Shortlist Interviews

E-Quip

I spent most of last week helping an engineering firm prepare for an important shortlist interview. That won't help you create comfort. One of my foremost objectives is helping the presentation team be themselves--genuine, confident, enthusiastic, trustworthy. PowerPoint has gained a bad reputation for a reason: Most people don't know how to use it effectively.

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

  I think it's helpful to know the reasons why we don't do something, which then may help us pull the trigger. The reduced effectiveness of traditional marketing may have occurred so slowly that no alarm bells have gone off within your organization. Many companies (possibly yours) aren’t measuring their marketing, so you may not even be sure what is and what is not effective. I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. 

Six Steps to Content Marketing Execution Success

Junta 42

  This will help define the story you are trying to tell. Step 5: Tactics Now pick the most effective tactics based on what the first four steps tell you. As Seth says: "If the top of the hierarchy is messed up, no amount of brilliant tactics or execution is going to help you at all." Just finished this last post on content strategy before content marketing , then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when it comes to success. Attitude.

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. TPC: On the client side, what are common things you see companies struggle with or miss when it comes to conducting an effective, fair RFP? TPC: Does The RFP Database offer tips or tools to help both parties work effectively with RFPs? The RFP Database also can provide help through our sheer library of RFPs. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. The headline on Wolfsohn’s post: “Is 30 Minutes Too Much To Ask?”An

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? Yup! A new role is starting to take shape.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

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B2B Lead Generation Blog: The halo effect and lead generation

B2B Lead Generation Blog

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " He didnt know that he explained how the halo effect works. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Think about how you help build their practice and they may be more inclined to help you. The trick? The trick?

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

This may mean sequestering experts from all over your company to help create this content or hiring content professionals. Stay tuned for the next post(s) where we’ll cover a common framework for sales and marketing, establishing standard marketing effectiveness metrics and benchmarks, creating focused segments and outlining the right skills marketers need for lead nurturing to thrive.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). "Don’t let prospect assumptions limit marketing effectiveness."

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!&#

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# ROI Is Dead by StraightUpSearch.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much.

Why marketers must become the new publishers

Chris Koch

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. That metric is going to be critically important as we automate the lead process because nurturing is marketing’s special sauce. Research the reader.

5 Twitter Tips to Strengthen Your Content Marketing Strategy

Content Marketing Today

Happily, some terrific tools make the effective use of Twitter almost as easy as hammering in a nail. (If you are brand new to Twitter, you may want to read our earlier post, Twitter for Business Made Easy , before continuing). Because it is so hard to stay current, we need all the help we can get. So too with Twitter. Used poorly, you may do little more than smash your virtual thumb.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. This serves two purposes.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Was the last trade show really effective? Was the last trade show really effective? Stop doing charts in Excel. The fix? Yeah, you’ve seen them too, right?

8 Key Questions That Will Help You to Know When to Update Your Website

Hinge Marketing

Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. 1. Although a CMS system has an upfront cost, it will save you money in the long run when compared to the hourly rates of hired help. If your last press release or blog post was uploaded in 2009, it’s time for something new!

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Four Practices to Increase Webinar Effectiveness

Digital Body Language

Couple that with the current economic climate and you have a few great reasons to include webinars in your 2009 marketing strategy. Tip 2: Multi-Touch, Multi-Channel, Automated Promotion to Boost Registration Use multi-touch, multi-channel promotion to help drive event attendance. Leverage automation to develop an effective and automated event promotion program.

Marketing Effectiveness: Marketing Database Assessment

B2B Lead Blog

The marketing database plays a vital role in maximizing marketing effectiveness.  A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy. The marketing database feeds the marketing mix, it helps determine which targets and segments a company should

Lead Generation Check list – Part 7: Effective lead management

B2B Lead Generation Blog

Today I’d like to discuss the aspects of an effective lead management process. I’m not sure why many organizations think it’s acceptable to only get a return on about 20% of their leads when an optimized lead management process can tremendously help to convert more of those hard earned leads in the sales pipeline. An effective lead nurturing program.

8 principles of effective managers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking 8 Principles of Effective Managers Peter Drucker fans will recognize the subtitle of my blog “Effectiveness is a discipline and it can be learned&# as one of his famous quotes, and this pretty much sums up my thoughts on it. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. This question when rephrased will help you focus. What is your highest priority?

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