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Best of 2008: Social Media Optimization, Part 2


How can you create effective online video content on a budget? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing. How should you measure the impact of social media? Web 2.0 Social Taggin

B2B Lead Management Market Heats Up

delicious b2bmarketing

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. But does the B2B need the same platform components as B2C?)

Best Social Media Stats and Market Research of 2010 (So Far)


What Type Of Social Media Ads Are The Most Effective? 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. More than 1.5

B2B Search and Content Marketing: Getting Found by Prospects

Savvy B2B Marketing

As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.