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| | E-STORM
DECEMBER 7, 2009 Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
So if you know of any case studies or reports that provide insights into the offline effect on online and vice-versa, let us know and we’d love to include them here – and maybe even create a new Top 20 list next month 1. The Truth about Attribution Modeling – from iCrossing’s Blog Key takeaways: Multichannel analytics should be derived by the need to understand the right media mix Framework for Quantifying Multichannel Attribution from Forrester Technology mentioned ClearSaling, TagMan Results from attribution? Big caveat! increase in natural search visitors 2.5%
| | SAVVY B2B MARKETING
SEPTEMBER 2, 2010 B2B Search and Content Marketing: Getting Found by Prospects
As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
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| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
What Type Of Social Media Ads Are The Most Effective? 30% of social media users access a social media site “several times a day, up from 18% in 2009. 85% view company blogs as “useful, while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. More than 1.5
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively.
| | WEBMARKETCENTRAL
MAY 18, 2009 Best of 2008: Social Media Optimization, Part 2
How can you create effective online video content on a budget? 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging
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