2009, iCrossing and Lead Gen - B2B Marketing Zone

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. But hold up a second.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

SEPTEMBER 8, 2010

What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.

Paid Content

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B2B Marketing Zone

B2B Lead Management Market Heats Up

Best Social Media Stats and Market Research of 2010 (So Far)

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