effective landing-page strategy 
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.
Webbiquity
SEPTEMBER 8, 2010
What percentage of web searches stop after page one of the results? What Type Of Social Media Ads Are The Most Effective? While social network use is highest among the young, it’s not exclusively their club: two-thirds of 25- to 34-year-olds and half of those aged 35 to 44 also now have personal profile pages.
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