Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” Instead, P&G focused on educating dispassionate opinion leaders who appeared genuinely interested in hearing both sides of the story. The final point was particularly smart.
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