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How These 5 Brands Use Educational Content to Engage Customers

Scoop.it

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Educate Your Customers. Video content is primarily seen as an educational tool for businesses to help increase user understanding of their products. Guest post by Roman Daneghyan. Film them all and spread the word!

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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. Personal finance guides popped up on lifestyle sites.

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Interview with Mike Allton

Onalytica B2B

Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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It’s time for CMOs to talk business

Martech

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. This education about the CMO role is important in managing expectations that marketing can solve deep organizational challenges.

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Kevin Jordan: Prognostications, Predictions and Hot Topics for 2020

Biznology

As we look to the future, the majority of this week’s articles look at the next generations of workers, including trends in education and career preparedness to migration into the workforce. Here, Consultants Collective member Kevin Jordan shares some articles that look at the workforce in the upcoming years.