markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI Process Generation 120

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Launch Marketing

NOVEMBER 6, 2019

Bridges’s iconic character has become a familiar figure to audience members who were around when the movie first premiered in 1998, as well as the newer generation who has since picked up on the Dude-isms. You may be familiar with a Xerox machine, or “xeroxing” a document, but Xerox has expanded far beyond your office copier.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Customer Experience Matrix

JANUARY 15, 2010

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Vidyard

JULY 4, 2019

Video for FinServ Marketing 📈 Financial technology (FinTech) companies are catering to younger generations by not only offering innovative solutions, but also connecting with them on their preferred communication channels like video, social, and chat. This puts pressure on legacy wealth managers to keep up with the changing buyer.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. Each tactic has its own action, schedule, metrics, documents, and start and end dates. It could supplement a traditional marketing automation system or perhaps replace one.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Vidyard

JULY 9, 2019

Video for FinServ Marketing Financial technology (FinTech) companies are catering to younger generations by not only offering innovative solutions, but also connecting with them on their preferred communication channels like video, social, and chat. This puts pressure on legacy wealth managers to keep up with the changing buyer.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

The Effective Marketer

FEBRUARY 12, 2009

P.S.: I will be uploading a document with some screenshots illustrating the tips above to make it easier for you to understand and do it yourself. This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

3. Use the body of the ‘meeting request ’ invite to add agenda items, links to documents, and other notes so that people can be prepared prior to the meeting. This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

AUGUST 3, 2010

You could do the same thing with the number of downloads of a PDF document from your site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Content Standard

MAY 10, 2017

From 1977 to today, the Star Wars films have generated over $7 billion in ticket sales. And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What generated the buzz to begin with was the brand’s personality prelaunch. However, Lucasfilm Ltd.

Ad Building 60

Ad Building Brand Identity Branding Merchandising 60

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. User rights (i.e.,

Pricing 120

Pricing Price Impressions Marketing Management 120

ClearVoice

MARCH 7, 2020

LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. Here are my recommendations: Reuse your webinars. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. A generator of generative learning. Marketing Operations = documented, shared knowledge. by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

FEBRUARY 18, 2015

In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Instead, learn about an important concept known as TF-IDF, or term frequency-inverse document frequency. Now imagine the crayons are Meta keywords and Google is that mean, old preschool teacher.

Tactics 28

Tactics SEO SERP Keywords 28

Online Marketing Institute

MARCH 13, 2011

7 Ways To Generate More Sales Revenue With Marketing Automation Social CRM Adoption Slow but Adopters Enjoy Advantage Sprinklr Social Media Management Is “All The Rage&# Is Microsoft Dynamics CRM 2011 Catching Up to salesforce.com? Is Vertical CRM Right For Your Organization? b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Document Management. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. New Top-Level Domains Expected in 2009. A New Generation of Software as-a-Service (SaaS) Solutions. Blade Servers. Virtualization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Single Grain

NOVEMBER 17, 2023

But first, let me tell you a little about Grammarly… Work With Us Grammarly – Overview + Pricing Grammarly started way back in 2009 and was originally just a spelling and grammar checker. ChatGPT simply learned from the wrong texts and is now spreading the same mistakes with any text it generates. Want some proof?

Best Practices 126

Best Practices Pricing Price Planning 126

Marketing Insider Group

APRIL 24, 2023

Ecosia Image Source: Ecosia Ecosia was created by Christian Knoll in 2009 with a focus on environmental sustainability. Scribd Image Source: Scribd Scribd is a digital library and publishing platform that allows users to share books, documents, and other types of digital media.

Paid Search Agency 235

Paid Search Agency Privacy Advertising Agencies Transparency 235

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The ROI Guy

JULY 19, 2012

Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Biznology

SEPTEMBER 13, 2021

With the growing, and continued evolution of employee-generated content, communicators’ roles inside organizations may well become closer to an orchestrator than a craftsperson of content. Chow-White and his co-authors define blockchain as “an emerging technology that.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Webbiquity

JANUARY 10, 2010

Generate word-of-word referrals? It supports unlimited users, online chat, project alerts, a whiteboard feature, document management (approvals, workflow, audit trails), and collaborative document editing. Looking for a more powerful way to share presentations online? Use social media more effectively for research?

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Very useful editorial calendar document. What shows up in these search results? How much photo and video content appears?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147