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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Many videos, many views.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

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5 profitable tricks to repurpose your content in B2B marketing

Exo B2B

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? The traditional Facebook-Twitter- LinkedIn-YouTube quartet could then be revised to make room for another including LinkedIn-Instagram-Pinterest-YouTube. Very few do.

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What is Video Seeding and Does Your Brand Need it?

Vidyard

However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. You need to start video seeding. What is video seeding? Does video seeding work? Not bad right?

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Yo Yo Honey Singh:  Smartest Marketer in Bollywood?

LeadSquared

It all started with a YouTube video. After struggling to find work for 8 months, he released a controversial track in 2009 on YouTube, which became extremely popular among the youngsters. On social media he has: Over 11 Million followers across Twitter and Facebook Nearly 310 Million Combined views on His YouTube videos.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.