Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Organizers can share their pre-event processes and event updates which will help generate interest. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JUNE 4, 2013

Google wants to provide users with the best search experience possible, and doing this requires the search results to reward established brands with top rankings. Going forward, you might want to worry less about the volume of backlinks to your site, and focus on your content variety and distribution -- both onsite and offsite -- instead.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False. It’s about humanization. What other social media fallacies do you have?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137