markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. B2B Lead Generation Benchmark Study 2009. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - The actual numbers show much more spending on retention than I would have expected. I’m not sure I trust the data, but it’s a pretty picture nevertheless.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Webbiquity

JANUARY 2, 2013

The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The most popular type of content: white papers, read by 88% of buyers.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

White Papers. 2009 Eddie and Ozzie Awards Winners. Distribution. Paper Merchants. Fashion Shows. Trade Show. . --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40