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First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 1 1 Linear campaigns embedded in larger campaign flows. Marketers can define a large campaign flow that links the small, linear campaigns. Integrated a/b testing Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 0 1 0 1 1 1 Rule-based content selection.

First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 Instead, links embedded in a Genius-generated email point to a proxy server that relays the visitor to company Web pages but keeps a record of the interactions as they pass through. This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.) The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. So much for the theory.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

  Release notes and details of the release can be found at [link]. After July 2009, you can create Custom Fields on Campaign Member Records. Better decimal-place precision for numeric and currency values displayed on charts.   Marketers with less resources or less time can now take advantage of features like campaign specific fields inside Salesforce , while utilizing marketing automation tools like Marketo  to create landing pages , sales alerts/tasks, and robust nurturing campaigns in minutes.    You can register for it here.

5 Ways B2B Marketing Professionals Can Leverage Social Media

Modern B2B Marketing

The web allows you to display earned social proofing publicly to help paint a picture of your positive reputation. Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) People like Seth Godin and Chris Brogan have strong personal brands (in other words, they probably don't need my links). Tags: Social Media b2b marketing Marketo social media Build a rock-solid reputation.