Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
MAY 20, 2015
What's the best length for landing page forms? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Only after considering that context can you test and refine form length to provide higher or lower quality leads.
Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. What I recommend is to try it out and test the results. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Only display the content that the web visitor will find relevant or you won’t find them there very long. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail What do you do?
Best Web and Landing Page Design Tips of 2009
APRIL 14, 2010
Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae. 149 Mortal Sins That Will Send Your Site to Web Design Hell by Web Pages That Suck. 10 Great B-to-B Sites by BtoB Magazine. Karen J. Digg this!
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. If the time isn’t right yet for a fully optimized site, you can still start to turn back the clock on Mobilegeddon by doing the following three things. 1) Give Your Landing Pages a Tune-Up. Marketers were anxious.
Best Search Engine Marketing Tips of 2009, Part 2
APRIL 7, 2010
How can search marketers use techniques like testing and keyword match types to improve results? What are the best ways to reduce the bounce rate from landing pages? Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. How important are branded terms in paid search? by Search Engine Journal.
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Another noteworthy post from Search Engine Land is The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights , in which Brad Geddes details how half a dozen reports—including the AdWords keyword, search query and placement performance reports—provide critical, actionable information, how to use them, and how often to run them.
First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius
Customer Experience Matrix
FEBRUARY 25, 2009
This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. What made SalesGenius special was doing this without installing tracking scripts on the company Web pages. Instead, links embedded in a Genius-generated email point to a proxy server that relays the visitor to company Web pages but keeps a record of the interactions as they pass through. The pages would need to be added to the company’s own Web site, since Genius.com will not host them.
OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business
Customer Experience Matrix
MARCH 30, 2009
Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. Web pages are built by dragging and dropping objects in the way you build a Powerpoint slide. OfficeAutoPilot actually does a better job at split testing than most demand generation systems. Users can define two versions of an email or Web page when they set it up, and the system will automatically alternate between them during execution. This is the easiest approach I’ve seen to split testing. for whether this will change.)
30 Careless Mistakes That Will Totally Muck Up Your Marketing
JANUARY 9, 2013
In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. And here's how to select the right CTA for every page on your site. 9) Not Citing Sources Properly. 13) Adding Distractions to Your Landing Pages. Bummer, dude.
LeadLife Mixes Advanced and Simple Features
Customer Experience Matrix
APRIL 14, 2009
But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g., Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.
Best Practices for Marketing Automation and Demand Generation Campaigns
Customer Experience Matrix
JANUARY 17, 2009
summarized activity detail: marketing systems gather an overwhelming mass of detail about prospect activity, down to every click on every Web page. This grouping permits selections and scoring based on activity of the entire group, which may display patterns that are not visible when looking at just a single individual. Best practice marketers test new channels aggressively to find out what works and how they can best be used. These are emails, call scripts, landing pages, brochures, and so on. But I digress. Step 1: Gather Data. Step 2: Design Campaign.
Need To Optimize Mobile Deliverability Heightens As Smartphones Expand
JULY 27, 2009
The reason being is that many devices did not have the capability like what we see with the iPhone today to display HTML or images on the screen. Pivotal Veracity’s Tips for Improving Cross Platform Email Performance: 1. Rendering differs by email client: • Use short, concise URLs that work across all operating systems. • Test what your email will look like and render to see what the customer experience might be. 2. Images off is the new norm: • Emails heavy with images are not likely to be seen. Make your landing pages smart!
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites. Establish a test schedule and stick to it. Set a testing schedule according to the volume of your campaign activity; test too often and you'll not only waste management time but also likely make decisions based on insufficient data.
How to Save Up to 50% on Your PPC With Quality Score
AUGUST 19, 2013
More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. How much lower? Let’s take a look.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. thanks!