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Best Web and Landing Page Design Tips of 2009

Webbiquity

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. 10 Great B-to-B Sites by BtoB Magazine.

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Programmatic Advertising Glossary & Brief History

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. And what did Google do to combat this?

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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

When searching for a recipe or an answer to a random question on Google, consumers are accustomed to skimming over digital display ads. When the mobile game ad is displayed, a user can tap the content and be directed to a landing page or close the ad to continue the game. Be mindful of where you send the user.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Everything You Need To Know About AdWords Display URLs by Search Engine Land.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

What are the best ways to reduce the bounce rate from landing pages? The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. How important are branded terms in paid search? X Marks the Spot!

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3 Strategies for Creating an Integrated Video Campaign

Adobe Experience Cloud Blog

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. An integrated campaign starts at the top of the funnel, where marketing teams responsible for items such as TV spots and banner displays should be briefed together.

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

There’s only so much space on a search results page to go around, after all. Google introduced the first extension—sitelinks—way back in 2009. These short links appear beneath the ad and direct searchers to different pages of the advertiser’s website. It can even push your competition further down the page!

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