3 Strategies for Creating an Integrated Video Campaign
Adobe Experience Cloud Blog
SEPTEMBER 11, 2018
All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. If you want viewers to quit scrolling through their Facebook news feeds and focus on your video, you need to make the first few seconds enticing enough for the viewer to watch the rest.
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