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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. The lines between display ads, search and social are blurring rapidly. Some of the key findings and observations from the report.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

The February 2009 issue of Wired magazine gives examples. Today’s logos appear in browser bars, online ads, in print and display advertising, and more. I recommend requesting all of these as deliverables, in at least.png and.jpg file formats so you are ready to hand over whatever logo version is requested down the road.