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Programmatic Advertising Glossary & Brief History

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. And what did Google do to combat this?

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. technologies.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. For any keyword, the tool displays statistics like the average cost per click and number of clicks per day.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. X Marks the Spot! How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

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Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads.

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Best Web and Landing Page Design Tips of 2009

Webbiquity

A display of “20 Incredible Illustrative Site Designs Inspired by Nature that are sure to get your creative juices flowing&# including Studio 7 Designs , Viget Labs and meomi. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver. 10 mind-blowing microsites by iMedia Connection.

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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

When searching for a recipe or an answer to a random question on Google, consumers are accustomed to skimming over digital display ads. When the mobile game ad is displayed, a user can tap the content and be directed to a landing page or close the ad to continue the game.

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