Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. One red flag: the sample dashboard they proudly displayed included many gauges, which are almost universally rejected as a poor use of screen real estate. The presentations are considered confidential, so I can’t go into details.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

NOVEMBER 8, 2013

It tracks this over time and uses the information in a variety of ways: to profile and summarize the health of each account; to send alerts about problems or opportunities; to display trends in usage, satisfaction, and other measures; and to analyze the customer base by relationship stage, revenue range, and other factors.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120