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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Forrester: Understand and Drive Outcomes for Sales.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

The ABM platform, or the ABX platform category feels a lot like marketing automation did circa 2008, 2009, where it’s finally getting to the point where there’s an understanding of what are the capabilities that are needed, and there’s a relatively small, finite set of key players that you need to look at.